Cigar Tobacco As a Troubled Investor

#ffffff;" />aficionado and the cigar industry in recent months.
If cigar magazines such as Cigar Aficionado andAmong other things, a new increase in the SCHIP
Smoke can be believed--and demographic studieschildren's insurance program has been paid for in part
indicate that, on this issue, they can--premium cigarby increased tobacco taxes, including a closing of the
smokers tend to be the types of folks who alsofederal tax loophole that a premium cigar aficionado
make savvy investments.had secretly appreciated for decades. This loophole
But even the most dedicated cigar aficionado andmeant that cigars, cigar tobacco and premium cigars
premium cigar smoker may not realize the unique andwere taxed at a much lower rate than were
interesting role that premium cigars play in the stockcigarettes. It has been closed at the federal level
market, especially during recessions like the one wewith a ten-time increase in taxes on cigars, and more
are all currently lamenting.and more states are moving to close similar loopholes
When the stock market crashes, or when stocksin state tax policies in order to make up budget
undergo a longer-term, severe price contraction,shortfalls. Also, with United States policy toward
investors seek safe stocks to place their money in.Cuba easing slightly--signaling, just possibly, that the
Their reasoning makes sense enough: after all, in alongtime United States trade embargo against Cuba
shaky economy, even a company with great profitsmay not last forever, or even through the four to
in its future may present a fairly bad short-termeight years of the Obama administration--premium
investment. In troubled times, then, it makes sensecigar manufacturers are sweating somewhat the
to put money in something that has a tendency toprospect of having to compete, for American dollars,
remain profitable even when the economy's bad.against one of the finest cigar companies in the
And, given that demand for tobacco is fairlyworld, the government-owned Cuban cigar
inelastic--meaning that the demand doesn't changemonopolists at Habanos S.A.
even as households and companies seek to shrinkSo, it's a good time for cigar tobacco companies to
their budgets and tighten their belts--tobaccobe enjoying their new allure as defensive stocks. But
represents one of those fairly durable investments.not everyone agrees. A New York City Council
All this makes tobacco look like a good investmentmember has recently argued, on ethical grounds, that
when times are bad. Investors even have a word forhis city should divest itself of the more than five
this kind of stock (the fairly sure bet that you turnmillion shares, valued at over a hundred million, that its
to when nothing's a sure bet): they call it a defensivevarious pension boards owns. Those stocks, if
stock. As in, self-defensive. Self-defense of therelinquished now, could end up a windfall for those
monetary kind, that is.pensioners.
So, for example, during the recent recession, aOn the other hand, maybe not. With the economic
number of tobacco companies have found theirsignals still mixed, but many forecasters foreseeing an
stocks immensely saleable--and immensely successful.end to the recession in late 2009 or early 2010, some
Investors have enjoyed the extra security theseinvestors have already switched over to recovery
stocks offer. And tobacco companies, including thestocks--stocks that tend to do well during periods of
premium cigar tobacco giant Altadis S.A., which waseconomic recovery. A premium cigar aficionado, in
recently acquired by a still larger tobacco company,any case, might want to consider going beyond mere
have appreciated the vote of confidence, especiallyfandom to investment, the next time (let it be many,
given the other challenges roiling the dedicated cigarmany years from now!