| As with most branding situations, creating your own | | | | Rothschild are indicated as more appropriate as a |
| cigar brand finds it starting point at product research | | | | quick after-dinner smoke whilst larger cigars such as |
| and manufacturing considerations. Finding a balance | | | | the Gigante and Presidente are suitable for lengthy |
| between production quality and cost of the final | | | | events. Researching how you want your product to |
| product (including transport, tax and storage costs) | | | | be enjoyed will help you to choose the right sizes to |
| should be one of the foremost considerations at this | | | | start with. |
| point. | | | | Cigar Packaging |
| A cigar consists of a wrapper, binder and filler - each | | | | Whether you opt to package at the manufacturer or |
| built from elements of the tobacco leaf. A good cigar | | | | directly after production the packaging needs to |
| manufacturer should be able to provide you with | | | | exude the right 'personality' for your cigar brand. Are |
| samples and advice on blending processes. Many cigar | | | | you going to opt for wooden boxes, tins, tubes, |
| enthusiasts are divided over hand-rolled cigars versus | | | | plastics or carton boxes? What quantities will you |
| machine-made cigars. The crux of the matter is that | | | | require and how far will you be shipping the packaged |
| either production method can create high or low | | | | cigars? Your destination country will also affect legal |
| quality goods depending on the cigar manufacturer. | | | | labelling requirements. |
| Cigar Sizes and their relation to Smoking time for a | | | | There are a lot of considerations. Generally the most |
| Cigar | | | | cost effective solution is to find a manufacturer that |
| Cigar shape, size and taste are the main aspects | | | | sources the tobacco for you and then both produces |
| behind choosing the perfect cigar for an occasion. | | | | and packages the cigars for you complete with legal |
| Most cigars are designed to be savoured but the size | | | | labels. |
| that you choose could mean anything from 15 | | | | As for brand awareness free samples are the most |
| minutes to 90 minutes of cigar smoking. Experts tout | | | | effective way to encourage memory retention in |
| a strong case for matching the type of cigar with | | | | today's fickle consumer environment. If you sourced |
| the atmosphere rather than lighting up the same cigar | | | | your manufacturer correctly and the end product |
| indiscriminately regardless of time of day or type of | | | | exceeds quality expectations you should have a good |
| event. | | | | foot in the door with launching your own Cigar Brand. |
| Smaller sizes such as the Petite Corona and | | | | |