| If you love your business, it won't take much effort | | | | a customer's birthday will definitely touch their heart |
| on your part to find new effective ways to improve | | | | and make you a friend. Take advantage of this little |
| your sales. Once your new business is running | | | | secret with a personal card or note and make your |
| smoothly the extra benefits can fall right into place | | | | sales soar. Many businesses use this technique. |
| by doing creative things like... | | | | 4 Adding on Extra Services to Your Existing Service - |
| 1 Sending out Thank You or Customer Appreciation | | | | Do you run a house painting business for example? |
| Cards - People like to be appreciated. Sending out an | | | | Have you thought about adding on pressure washing, |
| unexpected "thank you for all your business over the | | | | evestroff cleaning, driveway sealing, window washing |
| years" or "thank you for your business", or referrals | | | | or light carpentry? These add-ons are an excellent |
| given by customers etc. is good business and can | | | | way to increase or improve your weekly profits and |
| increase your sales. Customers like to be appreciated. | | | | you won't have to keep advertising as much to keep |
| 2 Sending Gift Cards to Customers Who Refer You | | | | profits coming in. |
| To Others And Get You Business - If you run a | | | | 5 Offering A Monthly Or Seasonal Continuity Program |
| service type of business you may have had certain | | | | - Getting customers on a continuous service program |
| customers refer you to their friends and family. | | | | can make your sales flow on auto-pilot. Just as |
| These customers may have gotten you thousands | | | | Netflicks offers movies for a low monthly |
| of dollars in work over the years from referring you | | | | membership fee, Block Buster has been doing it in |
| to others. They may deserve a gift card to a nice | | | | their stores for years also. For $24.95 a month you |
| restaurant or something. This can only sweeten your | | | | get to watch unlimited movies. This locks in and |
| business relationships. | | | | guarantees your repeat business. |
| When I was in Amway years ago my upline | | | | Window washing is a perfect example of a continuity |
| distributor sold $200 worth of gift albums to a real | | | | program. Most commercial window washing accounts |
| estate agent in one day. The way these gift albums | | | | expect you to come back weekly or monthly. It |
| work is simple. For example you send a customer a | | | | wouldn't be hard to get homeowners on a continuous |
| $50 gift album. The customer can choose from a | | | | spring and fall window cleaning account. Just about |
| series of gifts in that album that are all priced the | | | | any business can take advantage of a continuity |
| same. | | | | program and watch their sales dramatically improve. |
| Back then, these albums cost anywhere from $25 to | | | | The main point to all this is that people will |
| $250 I believe. A very nice, professional and handy | | | | automatically tell others about your great service |
| way to say "thank you" to our valuable customers | | | | even more than they already do now if you use |
| for their business or referrals! These gifts (or money) | | | | creative marketing to increase or improve your sales. |
| can also be given to other businesses that refer you | | | | You can literally have customers eating out of your |
| to new customers as well to increase your sales. | | | | hand and sending you so much business that you |
| 3 Remembering Your Customers' Birthday - I once | | | | won't have to advertise for years to come. Add that |
| read that a person's birthday is the most important | | | | to all the other creative ways you have to improve |
| day in their life. Going out of your way to remember | | | | your sales and you will be as sound as a pound! |