| In the world of perfumes, Serge Lutens perfume is | | | | Lutens perfume was conceived by him in close |
| having a unique position unrivalled by any other | | | | cooperation with perfumer Christopher Sheldrake. |
| perfume brand. Its image of being the mystifying and | | | | Serge Lutens perfume includes fragrances like Chergui |
| unconventional fragrance provides it with an aura that | | | | and Rousse among others. The visionary in Serge |
| keeps the brand on a different footing from other | | | | Lutens imagines even the slightest of details |
| brands. Serge Lutens, the architect behind the Serge | | | | regarding his perfumes. The quality of the Serge |
| Lutens perfume, has instilled in the brand a | | | | Lutens perfume owes a great a deal to this |
| personality that is unusually beautiful and curiously | | | | meticulous nature of its architect. He also makes sure |
| complex. | | | | that the fragrances are not only contemporary but |
| Serge Lutens, the legendary photographer and | | | | also innovative and original. His fragrances are never |
| makeup artist, was born in Lille, France in the year | | | | taken from old formulas or reconstituted from past |
| 1942. At the tender age of fourteen he was taken | | | | creations. He also chooses exceptional natural |
| as an apprentice in a prominent hair salon of Lille. | | | | essences for creating the different products in the |
| Soon afterwards he started experimenting with | | | | Serge Lutens perfume brand. |
| makeup and photography and made his friends to | | | | Serge Lutens perfume takes us to the new worlds |
| pose as his models. In the year of 1962 he moved to | | | | of olfactory sensation, rarely visited by any other |
| Paris and after seeing his work, Vogue Magazine hired | | | | perfume brand. The same uniqueness of the brand is |
| him as a makeup and jewellery artist. But it was in | | | | instrumental to the ever increasing popularity of the |
| 1982 that the Japanese group Shiseido commissioned | | | | brand, which shows no signs of descend. |
| him to create the fragrance Nombre Noir. Serge | | | | |