| Trust seal - Do you have a site that makes some | | | | also depends on the type of NICHE you have. |
| money but not nearly as much as it could? First you | | | | 5. COMPELLING AD COPY – when you can speak |
| want to make sure you are selling a product that | | | | with enthusiasm, authority and show rock-solid proof |
| people actually WANT. | | | | as well, you create believability (trust) in your readers |
| If you know you have a winning or proven product it | | | | and compel them to action. Stress benefits, illustrate |
| may be just a matter of tweaking the appearance | | | | with a small story, use exciting, benefit laden, |
| and even the headline. Changing or improving obvious | | | | sub-heads to keep visitors interested. |
| things like these can make a BIG difference. | | | | 6. TESTIMONIALS – as your sales increase so will |
| Just as an automobile needs FUEL and SPARK to run | | | | your testimonies. Offer incentives for positive |
| your site needs targeted traffic (fuel) and | | | | feedback from customers to collect testimonials |
| well-written ad copy (spark) that converts visitors | | | | faster. Use them throughout your sales letter and |
| into customers to have a website that sells like crazy. | | | | next to your order form or on your order page. |
| Here is a list of 10 standard and time-proven | | | | Testimonials act like trust seals. |
| techniques for improving your online sales profits. | | | | 7. GUARANTEE – take away risk and instill more |
| 1. TRUST SEAL – it takes many things to instill | | | | trust. Display your guarantee near or on the order |
| trust. A "trust seal" near or on the order form has | | | | form and/or mention it again in the order form ad |
| proven to increase orders on many websites by 13% | | | | copy. Guarantees can be stronger than a trust seal. |
| - 16% and higher. Many commerce sites even display | | | | 8. BONUSES FOR ACTION – always ask for the |
| multiple trust seals. | | | | order. The reader needs to know what to do next. |
| 2. LOSS LEADERS – here is an age-old sales | | | | Give them an incentive to get them to make that |
| technique. The idea is to sell a LOW-COST, front end | | | | decision and order right now. |
| product known as a "loss leader" to break the ice. It | | | | 9. BUILD YOUR LIST – Following up builds trust. |
| works because it is low-risk. | | | | Give something for free (a special report, a 5 or |
| Getting new customers is the hardest part of | | | | 7-day e-course, free sample, etc.) to capture a |
| marketing. Reselling to existing customers is much | | | | visitor's name and e-mail. 48% of all sales people |
| easier. Offering cold prospects something of | | | | never follow up and 80% of all sales are made on |
| tremendous value at an easy, NO-RISK price gives | | | | the fifth to twelfth contact. |
| your product a built in trust seal effect. | | | | 98% of the people that visit the average website |
| 3. JUICY HEADLINE – just as changing the title of | | | | leave without doing anything. Capture as many of |
| a book can make a world of difference in sales, the | | | | those 98%ers as you can for another chance. If you |
| right headline can get a web page read much more | | | | don't grow a list your business will always be at the |
| often. People scan advertising. If they find something | | | | starting gate. Always strive to get either a LEAD or |
| of interest they will stop and read. | | | | an ORDER. |
| 4. FONTS & COLORS – the right font and | | | | 10. USE AFFILIATES – increase your sales by |
| color make headlines more appealing and ad copy | | | | getting help selling your products. Offer prospects |
| easier to read. Some say Tahoma makes the best | | | | and customers a chance to make money too. A small |
| font for headlines and that Ariel is the easiest to read | | | | army of affiliates can increase your sales and they |
| for ad copy. A darker red has been reported to be | | | | can help grow your mailing list faster. |
| the best color for headlines normally. Of course, it | | | | |