| What is E-mail Marketing and how can your business | | | | efficient, this form of marketing can be extremely |
| benefit by using it? | | | | cost effective reducing your costs by as much as |
| The simplest definition of Email Marketing is: a form | | | | 75%. |
| of direct marketing which utilizes email as a means of | | | | If you have been around Internet Marketing for any |
| communicating with your target market. | | | | length of time, you have undoubtedly come across |
| Email Marketing should not be confused with sending | | | | the phrase, "The Profit Is In The List". |
| unsolicited commercial email, spamming, junk lists, lead | | | | This is why so many successful businesses are using |
| harvesting and other questionable (often illegal) forms | | | | tools like autoresponders and capture pages to begin |
| of promotion. | | | | building and managing their own in-house lists. |
| Conducted properly, Email Marketing can help any | | | | When you have a list of prospects that you know |
| business reach their target market, build brand | | | | are interested in your offer, you have a valuable |
| recognition, increase customer loyalty, and boost their | | | | commodity. You can market to your lists with |
| bottom line. | | | | back-end offers, upgrade offers, additional consulting, |
| Advantages of Email Marketing include: | | | | add-on products, joint venture offers, and more. |
| 1) The ability to deliver messages quickly. With | | | | One of the keys to success is to put a consistent |
| traditional forms of media and promotion, you are | | | | and focused effort into building your lists. New |
| usually faced with lead times and production setbacks | | | | prospects are the life-blood of any business so it |
| that can take weeks or even months to handle. With | | | | makes sense to focus a good part of your |
| Email Marketing, you can launch a campaign within | | | | marketing efforts on generating new leads. |
| hours or even minutes. | | | | To get the most from your lists, be sure to provide |
| 2) The ability to target your offers. Building and | | | | valuable content. |
| marketing to a targeted list of qualified prospects is | | | | One list I subscribe to is from a humidor company. |
| the best way to know you are reaching the right | | | | They send out a weekly email about cigars, |
| prospects for your offer. | | | | humidors, and related information. The messages are |
| 3) The ability to track open rates. With direct mail, | | | | usually brief, sometimes entertaining, and always |
| you don't have any idea if someone is opening your | | | | informative. |
| mail piece. You just spend thousands of dollars and | | | | To get sales, be sure to include your offer and links |
| hope for the best. With Email Marketing, you have | | | | back to your web site. |
| the ability to track how many people actually opened | | | | This same weekly cigar email I receive always |
| your email message. This is a great way to test the | | | | includes links to specials on boxes of cigars, tools, |
| effectiveness of subject lines. | | | | humidors, etc... |
| 4) The ability to track response rates. Tracking | | | | I'm amazed at the number of marketing emails I |
| response rates by counting the number of times a | | | | receive that don't contain even a link back to the |
| link is clicked within your message is a simple task. | | | | company web site to learn more. |
| This is a great way to know how your Call To Action | | | | Remember: |
| is working. | | | | Be clear about the purpose of your list. |
| 5) The ability to do split-run testing. Want to know | | | | Work to promote and build your list at every |
| which subject line gets a better response? Do a | | | | opportunity. |
| split-run test and track your open rate. Email | | | | Stay on target with your message content. |
| Marketing makes this easy. | | | | Ask for the order! Give them a link and a call to |
| 6) Cost efficiency. In addition to being tremendously | | | | action. |